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03 — Brand & Direct

BTL Activations &
Brand Promotions

From mall activations and roadshows to product sampling and promotional campaigns, we deliver strategic BTL solutions that create measurable brand impact.

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BTL Philosophy
"The most powerful marketing happens when a brand touches someone in the real world — at the right moment."

Experiences that create advocates, not just customers.

At Midas Touch, we create impactful BTL activations that bring brands closer to their audiences through meaningful, on-ground experiences. Our expertise spans roadshows, mall activations, retail promotions, product demonstrations and experiential campaigns. We have successfully executed roadshows for renowned brands including Croma, Indriya, Mahindra Tractors, TAFE, Tata Motors and Maruti Suzuki, along with engaging mall activations for Reliance Smart Bazaar, KTM and Samsung. From strategy and branding to staffing, logistics, permissions and seamless on-ground execution, we deliver campaigns that maximize brand visibility, customer engagement and business impact.

Dealer Meets Roadshows Mall Activations In-Store Promotions Sampling Campaigns Brand Experiences
What We Execute

Our Campaigns

01 🤝

Dealer & Distributor Meets

High-energy dealer meets that motivate channel partners, launch new products and align the sales force — from single-city events to Pan India multi-venue rollouts.

02 🚐

Roadshows & Van Campaigns

Mobile brand units that travel city-to-city or village-to-village, delivering product demonstrations, trial experiences and brand awareness at scale.

03 🏬

Mall & Retail Activations

High-footfall mall activations with experiential setups, product sampling, contests, digital integrations and on-ground brand ambassadors driving trial and purchase.

04 📦

In-Store Promotions

Managed promoter programs, in-store POSM placement, category domination strategies and sell-through campaigns for retail chains across Maharashtra and beyond.

05 🎯

Product Sampling & Trial

Structured sampling campaigns at residential societies, offices, educational institutions and high-traffic public spaces — designed to maximize trial-to-purchase conversion.

06 📊

Measurement & Reporting

Every campaign is backed by real-time reporting: leads captured, samples distributed, footfall count, consumer sentiment and photographic documentation by city.

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BTL Campaigns
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States Activated
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Consumer Touchpoints
Campaign Blueprint

How We Activate

Step 01

Brand Strategy

Audience mapping, city prioritization, channel selection and campaign KPI definition aligned with your marketing objectives.

Step 02

Creative Production

Activation design, POSM artwork, experiential structure fabrication, brand collateral and ambassador selection and training.

Step 03

Logistics Setup

City-wise deployment calendars, material dispatch planning, venue booking, vendor coordination and contingency preparation.

Step 04

Live Activation

On-ground supervisors in every city, daily photo reports, real-time escalation protocols and consumer engagement tracking.

Step 05

Campaign Report

Comprehensive post-campaign report with city-wise data, consumer insights, visual documentation and ROI analysis.

Why Choose Us

Activation at Scale

Pan

Pan India Deployment

Our logistics and vendor network spans 30+ cities. We can deploy a simultaneous multi-city activation with a single briefing and unified reporting.

100%

Brand Consistency

City 1 looks identical to City 30. Our standardized setup SOPs, training protocols and daily audits ensure your brand looks premium everywhere.

Live

Real-Time Reporting

Daily photo reports, city-wise data dashboards and WhatsApp updates from on-ground supervisors so you always know exactly what's happening.

ROI

Outcome-Focused

We design campaigns around your business objectives — trial conversion, lead generation, awareness, or channel motivation — with measurable outputs.

Start Your Campaign

Ready to
Activate Your Brand?

Share your campaign brief — cities, objectives and timeline. We'll have a detailed activation plan to you within 48 hours.